As the Internet truly takes off as a global marketplace, we find more and more businesses translating their real world expertise into virtual success.

But the ingredients for success remain elusive for many smaller businesses. Given the investment in time and effort needed to understand a medium which changes daily, is it worth spending time and effort on developing sophisticated web sites, when your business is still rooted in the local economy?

Amongst the many presentations and discussions will be contributions from people with a range of expertise, designed to provide as wide a view as possible of the potential benefits of getting the Internet to work for you... or not!

10.00am - 7.00pm Full Programme